With our Custom Fields feature, you can deliver personalized messages to each person in your mass text campaign. Send a mass text—without sounding like you’re sending a mass text.

When you add a Custom Field to your message, our software will insert a placeholder (“merge tag”) with {{ }} signs on either side, like you see in the screenshot above.

Send your campaign, and SwiftConnect populates that placeholder with the correct data for each individual recipient. Voilà!